INTRODUCTION

Introduction to project/portfolio and context, including S1 contents page (300 words) 
Personnel/credits and summary of collaboration in this project (LO6) (300
words)

AIMS, OBJECTIVES & LOGISTICS

Aims

01.

Increase my social media following on Instagram to 1500 followers

02.

Remain consistent on video platforms by a monthly posting of:

2 x on Instagram

1 x on TikTok

2 x on Youtube/Facebook

03.

Document social media growth on TikTok, Instagram and Youtube.

Use my findings to create a Social Media Campaign that i can use for each of my releases.

Objectives

SMART Targets

SWOT

Analysis

STRENGTHS

Diligence

Perfectionism

Media Knowledge

WEAKNESSES

Time Consuming

Stress and Anxiety

Organisation

internal factors

OPPORTUNITIES

+ Learning how what my audience wants or engages with

+ Allows me to learn how to keep to a schedule

+ Further my skills as a social media manager

+Collaborating with other artists

THREATS

- Risk of burn-out

- Running out of time (poor time management)

- The oversaturation of the market

- Budget (marketing)

external factors

logistics

Here I will be looking at my Personelle for my FMP and who I might need in the future. I will slo be looking at my operational issues and my timeline to meet my KPI's

Personnel

For my FMP I have Identified my Personnel to have a well-functioning team and all reach our goals:

Fari - Content Creator, Video Editor, Content Planner, Graphic Designer, Art Director, Social Media Manager

Francesca- Co-Art Director, Graphic Designer

George C and Jack W- Sound Engineer, Producer

Although I mostly use my phone to record and edit content, there are a few subscriptions that enhance my posts, Canva Pro, Logic, Capcut, Later and Tiktok for editing. Very occasionally I will use my Mac and the programs Premier Pro and Logic.

My goal for my social media following is to have some organic growth but also maintain my own voice in posts. For this reason, I have decided to keep my social media team small for now with plans to expand in the future.

The majority of this project was completed by myself, including:

- Written content: FMP Work, Copy and Songwriting

- Social media: Scheduling, Content, Graphic Designer, Social media Manager, Video and Photo editing

- Designing: Social media, branding

- Research

My identified personnel for my FMP is relatively small, I have made sure to delegate some tasks to close members of my team to reduce the risk of burn out. I have also collaborated with artists, designers and producers for my promo for each song.